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Thinking Of Using Hit Exchanges To Boost
Your Adsense Revenue? Think Again!
So, you've added Adsense to your site and you are getting a
few clicks. You could be thinking to yourself, How do I get a massive
amount of visitors to bump up my earnings?
If you're anything like me,
you hear those stories about webmasters that have added Adsense and are already earning five figure
incomes per month, and you start to see the dollar signs.
So you start brainstorming. You come up with
a few ideas: email marketing, ebooks, trial software, etc. The thirst
for Adsense dollars (and maybe a few affiliate
dollars) is your main drive. Pushing massive amounts of traffic through
your site can give you quite a thrill ride.
Then along comes the well known email that
markets the traffic exchanges. If you aren't familiar with traffic
exchanges, it's really very simple. You see, you sign up for their
service (which often times is free) and your website is put in a list.
The way the free traffic works is that you surf the web using their
browser, browsing sites that are in their directory (or list) and every
30 seconds you can refresh to a new site. As you continue to do this,
it builds up credits for your account that you use for other people who
are using their browser to see your site.
It's a cyclical service. You see their site,
they see yours. And since you can have as many browsers going (among
the many traffic exchanges) as your computer can handle, you can
theoretically build up a large quantity of hits on your site in a
relatively small period of time.
It seems like a great thing, and for many it
fills a very necessary niche, so I can't say that the traffic exchanges
are a bad service. I would use them in anything else that I am doing. I
would, however, make a very big distinction.
First, I know and respect the techs at
Google and I know that when they make a new program for their visitors
and webmasters to use, they make it for the benefit of everyone. That
is the case with their Adwords and Adsense programs, both targeted to helping
webmasters make money through advertising (albeit the opposite ends of
the scale).
So when I put an ad on my website, I know
that I am offering a service to the advertiser (through Google) to
reach their target market. And ethically, I should only be paid when I
provide that service (someone clicks through that ad to their site).
There are extreme ethical problems if you were to use traffic exchanges
with the Adsense program to try and cheat the
advertiser out of his hard earned dollars.
Plus, if you haven't figured out by now,
Google knows what you are doing. They have specific ways of knowing
what a legitimate impression is, versus what is a hit generated by a
traffic exchange. Your numbers quickly dwindle if you use a hit
exchange and you run the risk of being kicked off the program.
Plus, often times you have to go through two
websites wasting a full minute of your time before you get one hit
directed to your website. Building up over time, it eventually it all
adds up.
Take, for instance, the "surf contests".
This is where they tell you who has racked up the most surfing in the
week. These numbers are huge... up to 10,000 page loads. When you add
it up, that's over 84 hours of one week that is taken up trying to earn
an extra 1,000 hits on your site. Not very worth it to me.
The best way to use the Adsense program is with a website that you
have that is established and has a constant stream of visitors going
through it. That's the goal of the program, make money off of an
existing site and its content.
Author and Creator of the SEO Journal Blog -
Step by step instructions on making the most of your search engine
submissions.http://seojournal.blogspot.comemail:
johnpwooton@gmail.com
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