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Thinking Of Using Hit Exchanges To Boost
Your Adsense Earnings? Think Again!
By John Wooton
So, you've added Adsense to your site and you are getting a
few clicks. You could be thinking to yourself, How do I get a massive
amount of visitors to bump up my earnings?
If you're anything like me,
you hear those stories about webmasters that have added Adsense and are already earning five figure
incomes per month, and you start to see the dollar signs.
So you start brainstorming. You come up with a few ideas: email
marketing, ebooks, trial software, etc. The thirst for Adsense dollars (and maybe a few affiliate
dollars) is your main drive. Pushing massive amounts of traffic through
your site can give you quite a thrill ride.
Then along comes the well known email that markets the traffic
exchanges. If you aren't familiar with traffic exchanges, it's really
very simple. You see, you sign up for their service (which often times
is free) and your website is put in a list.
The way the free traffic
works is that you surf the web using their browser, browsing sites that
are in their directory (or list) and every 30 seconds you can refresh
to a new site. As you continue to do this, it builds up credits for
your account that you use for other people who are using their browser
to see your site.
It's a cyclical service. You see their site, they see yours. And since
you can have as many browsers going (among the many traffic exchanges)
as your computer can handle, you can theoretically build up a large
quantity of hits on your site in a relatively small period of time.
It seems like a great thing, and for many it fills a very necessary
niche, so I can't say that the traffic exchanges are a bad service. I
would use them in anything else that I am doing. I would, however, make
a very big distinction.
First, I know and respect the tech's at Google and I know that when
they make a new program for their visitors and webmasters to use, they
make it for the benefit of everyone. That is the case with their Adwords and
Adsense programs, both targeted to helping
webmasters make money through advertising (albeit the opoosite ends of
the scale).
So when I put an ad on my website, I know that I am offering a service
to the advertiser (through Google) to reach their target market. And
ethically, I should only be paid when I provide that service (someone
clicks through that ad to their site). There are extreme ethical
problems if you were to use traffic exchanges with the Adsense program to try and cheat the
advertiser out of his hard earned dollars.
Plus, if you haven't figured out by now, Google knows what you are
doing. They have specific ways of knowing what is a legitimate
impression, versus what is a hit generated by a traffic exchange. Your
numbers quickly dwindle if you use a hit exchange and you run the risk
of being kicked off the program.
Plus, often times you have to go through two websites wasting a full
minute of your time before you get one hit directed to your website.
Building up over time, it eventually it all adds up.
Take, for instance, the "surf contests". This is where they tell you
who has racked up the most surfing in the week. These numbers are
huge... up to 10,000 page loads. When you add it up, that's over 84
hours of one week that is taken up trying to earn an extra 1,000 hits
on your site. Not very worth it to me.
The best way to use the Adsense program is with a website that you
have that is established and has a constant stream of visitors going
through it. That's the goal of the program, make money off of an
existing site and its content.
About the Author
Author and Creator of the SEO Journal - Step
by step instructions on making the most of your search engine
submissions.
http://seojournal.blogspot.com
email: johnpwooton@gmail.com
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