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How To
Increase Your Adsense Revenue Stream
Google's Adsense program is one of the best,
if not
the best, revenue programs for web site managers. While the program has
certainly created wealth for many site owners, there are opportunities
for you to increase your wealth if you follow these important
strategies.
1. Increase Your Content.
A small 8-10 page site can generate Adsense
revenue particularly if the
information is up to date and the site is well maintained. A better
option: increase your site's size by at least tenfold and include
Adsense ads on those pages as well. So,
you're not a writer? Don't let that stop you! There are plenty of
article submission sites on the internet which will allow for you to
take their content and include it on your site as long as all the links
listed within the article remain in place.
2. Experiment With Ad Placement.
Ads that are clean, borderless and above the
fold of the screen are
certain to get noticed. Google has some wonderful tips on their site
outlining the best strategies for ad placement; incorporate their
suggestions and your revenue will increase.
3. Wrap Your Article.
Your ads can appear right in the middle of
your article [actually, to
the left or to the right of it] and the text of the article will wrap
around your ad. Guess what? Because Google does such a superb job of
serving relevant ads, your readers will notice that the ads served
match your content. They will click for more information it they notice
the ad.
4. Declutter Your Site.
An overcrowded page will look too busy,
distract your readers, and
cause them to move on without clicking on your ads. Make your site as
visually appealing as possible; use Verdana or Arial as your fonts,
black or navy as the font colors,
size your fonts appropriately. Have your ad match your page color, omit
borders, and go for a clean look.
5. Use Channels.
Google has this to say about channels:
"Channels provide you with a way to
view detailed reporting about the performance of your pages. By
assigning a channel to any combination of pages, you can track a
variety of metrics across your sites.
Track your leaderboard
performance versus the performance of your towers, or compare your
motorcycle pages to your automobile pages, by assigning each group of
pages to a specific channel and comparing results in your custom
channel reports. You can even assign a channel to each of your separate
domains, to see where your clicks are coming from."
Naturally, by utilizing channels you will learn the specific amount of
income generated by each page and then be able to adjust your pages
accordingly.
6. Include High Paying Keywords.
Some keywords pay more than others, much
more in fact. You may be
generating steady income, but at a nickel or dime a click that does not
translate into much money. Learn which words pay more and include
content containing those words.
AdSense revenue can vary greatly from month
to month and you will even hear stories of people making a living off
of Adsense. You can, but you need to do plenty of work by building a
site that is relevant, Adsense popular, and loaded with content.
Matthew Keegan is The Article
Writer who writes on just about any and every issue
imaginable. You can preview samples from his high performing site at http://www.thearticlewriter.com
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