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How To
Really Profit With Google Adsense
I like Google Adsense. It contributes a nice
little chunk of change to
my income each and every month.
That said, I don't and won't follow the lead
of those whose sites earn only through Google Adsense.
What happens when their Adsense accounts are
shut down by Google? It
does happen, and they're left scrambling to replace lost income! Don't
believe me? Try clicking on your own site's Google Adsense links once
or twice and see how fast
Google shuts down your Adsense account. (No, don't really do that!)
Does it make sense to build an entire site
around financial products to make a few bucks on Adsense clicks, when
you can earn up to $40
for a completed credit card application? Not to me, it doesn't.
I use Google Adsense to supplement my
affiliate income,
not replace it. Basically, it comes down to value. Value for
you, and value for your visitors. Sites that monetize only with Adsense
aren't getting real value from their
site's real estate.
Too, it's important to me that my visitors
find information of value to them on my sites, and I do that by
offering balanced product reviews and articles on the related topic. If
after reading my material, they're not
interested in the product offerings, then perhaps they'll see an
Adwords ad that captures their interest.
Placing Google Adsense on your site is a
strategy that will
put money in your pockets even if your visitors don't buy. However, in
the same way you need to be
smart about choosing lucrative affiliate programs, you also want to do
your homework when monetizing topics with Adsense.
For example, I was recently re-reading some
information about under-represented niche topics with huge markets. One
of the topics suggested as a winner was
'snakes'. I found that hard to believe, so I did my
own research.
The term 'snakes' had 152,857 searches at
Overture and its partners in January, so yes, that's a pretty sizeable
interest in 'snakes'. OK, but who's your market? Kids ...
How To Really Profit With Google Adsense
for snake pictures for a school project?
People who want to buy snakes? Someone who wants to visit Snake River?
What are you going to sell? Snakes? The
game, 'Snake'? A $10 book on which you make a 15% commission? A $60
poster from allposters.com on which you earn a 30% commission seemed to
be the best bet, but how many people want to pay $60 for snake posters?
To me, that's not enough interest or
commission potential to build a site around 'snakes'. So, what about
incorporating Adsense to boost potential profitability?
Well, search Google for 'snakes'. See what
comes up in the Google Adwords column? NOTHING! If you want to monetize
with Adsense, you
have to pick topics whose Adwords advertisers spend mega-bucks per
click.
How do you figure out what those topics are?
Easy! If you haven't already done so, open up a
Google Adwords account and create a new campaign. Add a list of
keywords (one niche topic at a time), then click on 'estimate traffic'.
The resulting page will show you the average cost per click for each
keyword.
Make note of the most expensive words in
that list and optimize your pages for those phrases. THAT's how you'll
really profit with Google
Adsense.
Warning! Warning! Warning!
Once you find a lucrative topic that is
projected to cost you $36,987.57 per day, don't forget to pause that
campaign, or delete it altogether! :-)
Article by Rosalind Gardner, author of the
best-selling
About the Author
Rosalind is the affiliate marketing guru.
She offers numerous valuable tips, suggestions and commentary on
ebiz...and, she is eager to help others become highly successful.
© Copyright Rosalind Gardner, All
Rights Reserved.
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