|
Work
Your Google Adsense To The Bone!
You got your website, you got your Adsense
account, you have updated and
published your new pages with Adsense code all over it and you are
starting
to see a little bit of money trickling through - and it is not what you
were expecting!
Like you, I thought I would be rolling in the Adsense money so fast
that I already had my
resignation letter printed and signed. That did not happen (yet). Well,
that does not mean I have to throw that letter away, I will just have
to backdate it for when I can do it.
When you are faced with this predicament, which I think everyone will
come to at some point; you will need to separate yourself from the
Adsense pack! You will have to transform
yourself into an Adsense scientist and experiment with your
website to get the best results possible!
Let's say that you are getting decent
traffic to your website, so
therefore you are getting a lot of Adsense impressions, but with little
or no
clicks. The symptoms could be related to a lack of relevancy with the
Adsense ads. Go to your website and view, but
DO NOT click on, your Adsense ads. Now, imagine you are one of your
visitors to your website; do the ads seem relevant to your site? If you
think there is a relevancy problem, you can do two things to combat it:
Look for a common thread among the Adsense
ads and see if there is a term in
your keywords or content that relates to it. If so, you might want to
change the words to eliminate the connection.
Look at the web addresses at the bottom of
the Adsense ads, you might consider blocking
those web sites from your Adsense account, by doing this you will
eliminate that ad from showing up again, but realize that you may get a
similar ad to take its place.
Create more pages and add more content that
is relevant. Make your
website stickier. Make the visitor want to stay on your site longer.
Try not to think of Adsense first when
putting your content
together, think of your visitors and giving them something worthwhile,
the Adsense stuff should just be a bonus, that is
why it is considered passive income, it means you are not supposed to
think about it!
Make sure you have positioned the ads well,
do not hide them, do not be ashamed of them,
you got them there for a reason!
Ensure that your site is well optimized -
that everything it pointing
to one thing - your targeted subject matter.
The problem could be that your keywords are just not that "lucrative",
get yourself a listing of top paying keywords to ensure that you are
using appropriate keywords that will bring in more money per click.
If you are consistently making a couple of
bucks, a day or a week then
replicate it. Create other web sites on different topics, different
keywords. Make a couple of bucks a day or week with that one, and then
continue to make another and another. Compound your efforts until you
are making the kind of money you want to make.
Look for ways to increase traffic to your
site, but keep it targeted
and keep it relevant for your visitors and for your Adsense ads.
Make sure that the pages within your website are well linked; there is
nothing more frustrating then not knowing where to go or where you came
from.
Open a Google AdWords account and run ads to
direct traffic to your
site. Make sure that the margin between what you are spending on
AdWords and what you are making on Adsense is significant enough to
make this
worthwhile. The great thing about traffic from your AdWords is that the
visitor has shown a tendency to click on these ads already; they have
pre-qualified themselves to do it on your site. You will hope that they
will repeat their efforts on your site.
That is it, do whatever strategy you can to
work your Adsense to the bone! Make sure you do things
legitimately, don't scam your visitors or manipulate them to make a few
dollars with Adsense or any related program, the internet
society has grown far too sophisticated to fall for anything like that,
your site will be ignored and forgotten. Therefore, be a professional,
treat your website like a business, and give your customers something
relevant - then as an added bonus your Adsense ads will work with you.
About the Author
John Pignanelli makes it easy to learn what
it takes to make money with AdSense. Learn more tips and secrets about
Google
and Adwords at www.tuttos.com
|
